Briefs
My brief was a negotiated brief. The brief is likely to tell you what you need to do aswell as other information such as the scope of work, medium required, size, cost, target group, time frame, quantities and siting. For this type of brief the usual client is someone who owns a small company that would be able to negotiate the brief to suit both the recipent and the creators. the communication between the client and the company is very important for this brief as it is created by both parties and all decisions must be made together.
Brainstorm of ideas
Script for visually impaired
My brief was a negotiated brief. The brief is likely to tell you what you need to do aswell as other information such as the scope of work, medium required, size, cost, target group, time frame, quantities and siting. For this type of brief the usual client is someone who owns a small company that would be able to negotiate the brief to suit both the recipent and the creators. the communication between the client and the company is very important for this brief as it is created by both parties and all decisions must be made together.
Brainstorm of ideas
Script for visually impaired
SMPTE Time Code
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Dialogue/SFX
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00:00:00
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There is a 30 sign written on the road.
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00:00:01:12
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The suns shines through the trees as you pass a tall building
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00:00:02:24
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You pass a block of flats
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00:00:03:20
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You see a red ford focus
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00:00:04:09
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The car is driving down the road
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00:00:04:25
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You see a young woman driving the car
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00:00:06:08
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You see a silver version of the car coming towards the camera from a long stretch of road
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00:00:07:11
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The silver car edges closer
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00:00:08:05
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You see the car from the side
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00:00:09:07
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You see a man driving the car
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00:00:10:16
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The man seeks the woman driving the red car
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00:00:11:03
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The man is behind the red car
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00:00:12:27
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You see the woman again this time realising the guy coming up behind her.
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00:00:14:01
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The two cars are driving next to each other
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00:00:16:00
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The guy in the silver car tries to attract the attention of the woman in the red car.
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00:00:17:13
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The woman begins to drive faster
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00:00:18:01
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Woman changes gear
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00:00:20:28
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The red car passes
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00:00:21:00
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The guy spots the woman in the red car passing him
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00:00:22:01
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The guy in the silver car changes the song played in his car
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00:00:24:12
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You see the building and the trees again
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00:00:24:25
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The red car passes the building
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00:00:25:19
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The red car is following the silver car
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00:00:26:11
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The cars turn a tight corner silver first followed by the red car
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00:00:29:01
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The red car passes a store
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00:00:29:24
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You see the woman driving her car
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00:00:32:14
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As the camera passes the building it follows down to show the red car driving a long stretch of road
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00:00:00
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It shows you the interior of the car
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00:00:00
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The woman spots something in her mirror
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00:00:00
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She has an incoming call from Lorenzo
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00:00:00
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She speaks to him saying “its on”
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00:00:00
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Lorenzo replies with “I’m going to beat you”
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00:00:00
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From an over view shot you see the red car turning a corner
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00:00:00
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You now see the silver car on a long stretch of road
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00:00:00
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You see the guy in the silver car spot something in his mirror
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00:00:00
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You see the guy in the silver car indicate
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00:00:00
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He pulls in front of a black version of the car
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00:00:00
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The silver cars indication light comes on at the side of his wing mirror
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00:00:00
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The black car over takes the silver car
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00:00:00
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The guy in the black looks behind him and smiles to the guy in the silver car
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00:00:00
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There is a long stretch of road on which the black and silver car are driving
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00:00:00
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You see the guy in the black car given traffic signals
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00:00:00
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You see a 30 sign post
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00:00:00
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The black and silver car are joined by the red car
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00:00:00
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The three cars are lined together with the backs facing the camera
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00:00:00
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It shows the guy in the silver car smiling to himself
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00:00:00
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You see the cars lined up front facing the audience
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00:00:00
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“Ford feel the difference”
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Legal and ethical constraints
All music/ voiceover and/or soundtracks in my production will be created and the musicians will be given credit to.
Asset Specification
My target audience is males and females between the ages of 18-58 as these are the people that are most likely to be buying a new car. It has been targeted to both males and females as it shows identitys of both gendres in the video driving the car. I have chosen such a large age gap as it is able to be bought by any age. The target audience is not below the age of 18 as you are not leagally able to drive a car until you are this age.
Considering the target audience and both the footage and the sound of the advert it can be shown throughout the day as there is nothing that would effect watershed. However to gain a high amount of views the advert would be best shown between the times of 4-11 pm as this is the most likely time people will be watching television.
VIDEO ON M-DRIVE, TEACHER IS AWARE
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